Topic: Election Notes
Public Relations and Political Gain - Getting the Tone Right
Last night at the Radio and Television Correspondents Association dinner in Washington, George Bush cracked jokes while the audience was shown supposedly humorous photos of the President and top aides.
The full AP story is here.
Basically you get this:
See Bush jokes about search for WMD, but it's no laughing matter for critics
David Teather in New York, The Guardian (UK), Friday March 26, 2004
Teather says Bush "sparked a political firestorm yesterday after making what many judged a tasteless and ill-judged joke about the failure to find weapons of mass destruction in Iraq."
Yes, John Kerry, said the jokes displayed a "stunningly cavalier" attitude.
And Teather pulls together the emails CNN sent in. I saw that covered this morning as I was sipping coffee. They were overwhelmingly angry. Example? "How can a thinking, caring human being joke about the lies that led to body bags and broken young men and women? I was appalled." Yeah well, people love to be outraged. Another? "It was tasteless and childish. It shows the true man - or child in his case."
Later in the day Donald Rumsfeld was asked about these jokes in a news conference. He ducked it - no opinion. "To know what I would think, I would have to be there." Yeah. Right. This from the man who knew exactly where the WMD were and told us all Hans Blix was an obstructionist fool from "Old Europe."
If you hopped on the Drudge Report you find what Matt says is the Kerry press release about this.
But that doesn't matter. This evening on MSNBC's Hardball, Chris Matthews' show, one of the guests was a young White House spokesman - I didn't get his name and there's no transcript available yet. Matthews, who just did a piece on the kids, our soldiers, he visited at Walter Reed Hospital - some of the more than three thousand amputees and blinded from the war - lit into to this White House flak with a vengeance. Matthews was at that Radio and Television Correspondents Association dinner, and one of the few who didn't laugh. He asked the White House guy if Bush would use the same jokes if he ever got around to visiting the wounded, or to attending a service funeral. It wasn't pretty. The poor fellow from the White House got slammed hard and had little to say. Hey, what's to say?
To put this in perspective, Richard Clarke opened his testimony to the 9-11 commission yesterday by turning the families of September 11 victims in the audience and saying, "... your government failed you... and I failed you. We tried hard but that doesn't matter because we failed and for that failure I would ask, once all the facts are out, for your understanding and for your forgiveness."
Six or seven hours later Bush was making jokes about the reason he told us we had to go to war. Oops. Kind of funny isn't it. Lost your legs? Lost your eyes? Sorry about that soldier. But hey, lighten up!
Well, charitably, the man is tone-deaf.
David Corn is less charitable.
Oh well. Bush may apologize.
But I'd guess he won't - not his style. And this will pass. But some of us will remember.
But then the Richard Clarke accusations a few hours ago led to another odd thing that indicates the administration really does need to "calibrate its tone" - as some things like this just look bad.
See White House Asks 9/11 Panel to Meet Rice
JENNIFER LOVEN, Associated Press Writer, Thursday, March 25, 2004
But the really curious thing is that Rice is equally adamant that she not by put under oath - as in "Keep that damned Bible away from me!" She won't be held accountable in THAT way. Not her. This is not testimony in some damned courtroom where you swear you're telling the truth. It's just a chat to clear up some misconceptions.
Does Karl Rove, Bush's political advisor, understand how bad this all looks? In the last eighteen hours Clarke makes this stunning apology to the families who lost folks on September 11 - implying those who don't apologize are arrogant bastards who don't understand what real people feel. Then Bush makes his jokes about the missing WMD - a few miles from the hospital where our guys are working on how to live the rest of their lives without a leg or an arm or without their eyes. Hey, he didn't know the WMD weren't there - and it is kind of funny, isn't it? I guess that depends on your perspective.
Then late in the evening the Rice woman says she's changed her mind - she WILL explain herself, but only privately - on not on the record.
Karl, this is not way to make things look good.
Footnote (a new meme is born):
But then again, in the Republican primaries leading up to the 2000 election, Karl Rove saw how John McCain was gaining ground on Bush in South Carolina and suddenly there were all those stories popping up everywhere about how McCain might have fathered a "nigger baby" - and the rest is history. Good move, Karl. And today on CNN's show "Crossfire" Bob Novak did after all imply that Richard Clarke may have more than his points about Bush and the administration being wrong on terrorism. Novak is hinting the real problem is Richard Clarke has a problem with African-American women like Condoleezza Rice. Really - see this. Must be some racial-sexual hang-up.
Or maybe Richard Clarke is just a plain old racist, as Ann Coulter suggests:
It should be an interesting campaign.