Slicing and dicing odd kinds of data... facts are not the same thing as intelligence?
So... plug in you zip code here.
Just click on Zip-Code Look Up for all sorts of information.
The premise is clear.
My zip code (90046) is cool -
I see the count for my neighborhood, according to PRIZM NE, is this:
31 Urban Achievers
16 Bohemian Mix
59 Urban Elders
03 Movers & Shakers
01 Upper Crust
Let's assume I'm an Urban Elder -
US Households: 1,429,902 (1.33%)
US Population: 3,496,741 (1.22%)
Median HH Income: $25,866
1. Shop at Banana Republic
2. Collect stamps
3. Watch Steve Harvey show
4. Watch Daytime TV
5. Drive a Dodge Neon
Ethnic Diversity: High Black, Asian and Hispanic
Family Types: Singles
Age Ranges: 55+
Education Levels: Elementary/H.S.
Employment Levels: Service, BC, WC,
Housing Types: Renters
Nope, that doesn't work....
Well, a year and a half ago when attending a wedding in the bayous south of New Orleans, I rented a Dodge Neon. It was a nice little car. But this is not me. I don't collect stamps
So I toggle to LifeP$YCLE and get this population distribution for my zip code:
19 Affluent Renting Equity Beginners
55 Downscale Metro Lower Market
03 Metro Estate Planners
15 Young Elite Equity Beginners
42 Metro Young Carefree Renters
Let's assume I'm one of these "Metro Estate Planners" for example...
US Households: 2,580,318 (2.39%)
US Population: not applicable
Median HH Income: $113,268
1. Buy a Montblanc/Waterman pen
2. Own/lease a Mercedes
3. Own/lease an Acura
4. Buy an umbrella policy
5. Go sailing
Ethnic Diversity: not applicable
Family Types: No Children
Age Ranges: 35-54
Education Levels: not applicable
Employment Levels: not applicable
Housing Types: Homeowner
Income: $75,000 or More
Closer. I lease a Mercedes SLK. But I don't have Montblanc pen - not even a Waterman. And I rent. And I'm a few years over the age limit here.
But this is endless fun.
On the political side you can click in a zip code here and find out who is donating to which side in the current races ... Try FUNDRACE.ORG
And you can find out things like this about the center of Manhattan -
Top Democratic Buildings
770 Park Ave $52,000
300 Central Park W $51,125
211 Central Park W $36,650
120 E End Ave $36,300
895 Park Ave $34,000
Top Republican Buildings
85 Broad St $29,500
345 Park Ave $27,750
383 Madison Ave $22,500
834 5Th Ave $18,000
70 Pine St $17,000
The most interesting thing is you can see, by name and address, and occupation, exactly who sent in what funds to whom. Really. Individuals are named.