Notes on how things seem to me from out here in Hollywood... As seen from Just Above Sunset
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Consider:

"It is better to be drunk with loss and to beat the ground, than to let the deeper things gradually escape."

- I. Compton-Burnett, letter to Francis King (1969)

"Cynical realism – it is the intelligent man’s best excuse for doing nothing in an intolerable situation."

- Aldous Huxley, "Time Must Have a Stop"







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Monday, 29 March 2004

Topic: Oddities

Slicing and dicing odd kinds of data... facts are not the same thing as intelligence?

So... plug in you zip code here.

Just click on Zip-Code Look Up for all sorts of information.

The premise is clear.
People living in the same neighborhoods tend to have similar lifestyles, proving the old adage that "birds of a feather flock together" still holds true. To a large extent, you are where you live!

PRIZM NE, Claritas' newest segmentation system, defines every neighborhood in the U.S. in terms of 66 distinct lifestyle types using ground-breaking segmentation techniques. You can get a first look at your neighborhood using PRIZM NE using MyBestSegments.com-and you can still access the lifestyle detail of Claritas' legacy systems, PRIZM and MicroVision.

Select the segmentation system you prefer and enter your 5-digit ZIP Code - you'll get your neighborhood's top five segments, along with some descriptive detail about each segment's lifestyle traits.
My zip code (90046) is cool -

I see the count for my neighborhood, according to PRIZM NE, is this:

31 Urban Achievers
16 Bohemian Mix
59 Urban Elders
03 Movers & Shakers
01 Upper Crust

Let's assume I'm an Urban Elder -

US Households: 1,429,902 (1.33%)
US Population: 3,496,741 (1.22%)
Median HH Income: $25,866

Lifestyle Traits
1. Shop at Banana Republic
2. Collect stamps
3. Watch Steve Harvey show
4. Watch Daytime TV
5. Drive a Dodge Neon

Demographics Traits:
Ethnic Diversity: High Black, Asian and Hispanic
Family Types: Singles
Age Ranges: 55+
Education Levels: Elementary/H.S.
Employment Levels: Service, BC, WC,
Housing Types: Renters
Urbanicity: Urban
Income: Poor

Nope, that doesn't work....

Well, a year and a half ago when attending a wedding in the bayous south of New Orleans, I rented a Dodge Neon. It was a nice little car. But this is not me. I don't collect stamps

So I toggle to LifeP$YCLE and get this population distribution for my zip code:

19 Affluent Renting Equity Beginners
55 Downscale Metro Lower Market
03 Metro Estate Planners
15 Young Elite Equity Beginners
42 Metro Young Carefree Renters

Let's assume I'm one of these "Metro Estate Planners" for example...

US Households: 2,580,318 (2.39%)
US Population: not applicable
Median HH Income: $113,268

Lifestyle Traits
1. Buy a Montblanc/Waterman pen
2. Own/lease a Mercedes
3. Own/lease an Acura
4. Buy an umbrella policy
5. Go sailing

Demographics Traits:
Ethnic Diversity: not applicable
Family Types: No Children
Age Ranges: 35-54
Education Levels: not applicable
Employment Levels: not applicable
Housing Types: Homeowner
Urbanicity: Metro
Income: $75,000 or More

Closer. I lease a Mercedes SLK. But I don't have Montblanc pen - not even a Waterman. And I rent. And I'm a few years over the age limit here.

Oh well.

But this is endless fun.

___

On the political side you can click in a zip code here and find out who is donating to which side in the current races ... Try FUNDRACE.ORG

And you can find out things like this about the center of Manhattan -

Top Democratic Buildings

770 Park Ave $52,000
300 Central Park W $51,125
211 Central Park W $36,650
120 E End Ave $36,300
895 Park Ave $34,000

Top Republican Buildings

85 Broad St $29,500
345 Park Ave $27,750
383 Madison Ave $22,500
834 5Th Ave $18,000
70 Pine St $17,000

Fascinating stuff...

The most interesting thing is you can see, by name and address, and occupation, exactly who sent in what funds to whom. Really. Individuals are named.

Cool.

Posted by Alan at 19:51 PST | Post Comment | Permalink
Updated: Monday, 29 March 2004 19:59 PST home

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